Certain product lines are more suited to be manufactured in proximity with the customer, while others are more suitable to be manufactured in India.
– Azim Premji
If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn’t organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job.
– Clayton Christensen