We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald’s experience over time. – Steve Easterbrook
If the store were your own business, you’d escort the customer to a product’s location in the store and refer to the customer by name. – Steven Burd
Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations. – Steve Easterbrook
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. – Simon Mainwaring
In the South, we tell stories. We tell stories if you’re in a sales position, if you’re in a retail position, you lure your customer by telling a story. You just do. – Tate Taylor
At the end of the day, customer choice is essential. And we don’t make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them. – Tony Fadell
I worked at Sears in the Woodfield Mall as a gift wrapper. I’m actually a great gift wrapper, and the customers were so nice to me. I was only 16, and eventually Sears put me in customer service because I was so friendly. – Sherri Shepherd
The average customer comes into McDonald’s three to four times a month, and I’m absolutely convinced that can fit in very comfortably into a balanced diet. – Steve Easterbrook
If a customer walks out without shoes, you really want to find out why. ‘It didn’t fit’ is not good enough. – Thomas G. Stemberg
For Customer Development to succeed, everyone on the team – from investor or parent company to engineers, marketers and founders – needs to understand and agree that the Customer Development process is different to its core. – Steve Blank
We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service. – Tony Hsieh
What the fashion system says and what the fashion customer says are really two different things. – Stefano Gabbana
Value Proposition Design is a ‘must have’ for anyone creating a new venture. It captures the core issues around understanding and finding customer problems and designing and validating potential solutions. – Steve Blank
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large. – Simon Mainwaring
The goal of listening to customers is not to please every one of them. It’s to figure out which customer segments serve your needs – both short and long term. – Steve Blank
No one knows the cost of a defective product – don’t tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer. – W. Edwards Deming
So in 2000, when we changed the business model and started really focusing on that triangle and putting the customer in the center, we decided we should hold off – we’ve done enough consolidation; we’ve got enough critical mass. – Sanjay Kumar
It was easy for me in my bathrobe to provide really great customer service. As an introvert, it’s really much easier to do than when standing in a retail store. – Sophia Amoruso
Market type determines the startup’s customer feedback and acquisition activities and spending. It changes customer needs, adoption rates, product features, and positioning as well as its launch strategies, channels and activities. – Steve Blank
Advertising is, of course, important because advertise is the final design. It’s the last layer that speaks to the customer, that tells them what you have. – Tom Ford
Customer Development changes almost every aspect of startup behavior, performance, metrics, and, as often as not, success potential. – Steve Blank
The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses, and agile engineering to build minimum viable products. – Steve Blank
Part of Customer Development is understanding which customers make sense for your business. – Steve Blank
Face-to-face customer feedback refines or validates every component of the startup’s business model, not just the product itself. – Steve Blank
Customer discovery is the process of translating a founder’s vision for the company into hypotheses about each component of the business model and creating a set of experiments to test each hypothesis. – Steve Blank
So far, Indian companies have focused more on customer application. This needs to shift to packaged software for sectors such as banking and financial services. – Sanjay Kumar
The minute you do any layoffs, you might as well lay off the whole joint because everybody forgets about the customer and worries about their job security. – Steve Wynn