Free-to-play isn’t a business model. Free-to-play is a marketing strategy. It’s a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee. – Mitch Lasky
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
Being a visionary is a new profession, but it is really just a variant on fortunetelling, which may be the world’s oldest. And its marketing appeal is similar – people will pay for reassurance about the unknown. – Nathan Myhrvold
By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher. – David F. Houston
Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we’ve had virtually no marketing budget. It’s just word of mouth. And our circulation continues to grow that way by breaking news stories. – David Talbot
Distributing the music is so easy it’s moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution. – Derek Sivers
I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows – something every producer wants but that they don’t get! – David Nevins
Even if I am predisposed to shop online, I see bricks and mortar as part of marketing. – Natalie Massenet
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy
It’s a really interesting and diverse business. You’re a farmer first, then a winemaker, then you’re onto marketing and distribution. So it’s multi-faceted and really engaging. I’ve learned more in the last couple years than in the ten prior to that, so it’s been pretty interesting. – Drew Bledsoe
Marketing is a very good thing, but it shouldn’t control everything. It should be the tool, not that which dictates. – Nicolas Roeg
With the marketing pressures driving the book world today, it’s much easier to get the author of a memoir on a television show than a serious novelist. – David Halberstam
Jobless workers, especially those out of work for months and years, don’t have the skills to multitask in a fast-paced economy where medical workers need to know electronic record-keeping, machinists need computer skills, and marketing managers can no longer delegate software duties. – Nina Easton
Clearly, we are courting tragedy by turning a blind eye to marketing gimmicks plainly intended to turn children into gun enthusiasts before they are even old enough to buy a firearm of their own. – Elizabeth Esty
Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn’t equal views. – Felicia Day
It didn’t happen every time for every movie. Ruthless People was a good movie, but we didn’t get a good release or marketing. They completely blew the opening. – David Zucker
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system’s marketing plan. – Douglas Rushkoff
There is no possible justification or excuse for marketing dangerous weapons to children as if they were toys. – Elizabeth Esty
The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design. – Elon Musk
My theory on genre is that while there are people out there who believe that genre tells people what to read, actually I believe that genre exists as a marketing tool to tell you what to avoid. – Neil Gaiman
When you’re in the car, how well you do is down to you and you alone-no band, no management, no marketing. – Nick Mason
It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa. – Dirk Benedict
In Britain, we’ve tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle – all branding, marketing and ‘accessibility’, a word that usually means dumbing-down. – David Chipperfield
There has never been any proper commitment to marketing these artists and their music. We are not Sony. – Eddy Grant
The degree to which campaigns have become dominated by marketing is breaking the spirit of democracy, and we’re all just so sick of it, across party lines. – David Weinberger
I’m intent on marketing Jamaica. Jamaica has the best coffee, the best sugar, the best ginger and some of the best cocoa in the world. – Chris Blackwell