Verizon had just come out with FiOS, and AT&T had U-verse. We came up with a couple of options, and then our marketing people came in and said, ‘What do you think of Xfinity?’ – Brian L. Roberts
We’re so surrounded by so much of this marketing and just being told on a regular basis that you have to like this, you will go here, you want this. I found that to me that fit perfectly into what a theme park of dinosaur would be about. – Colin Trevorrow
For a decade, makers of AIDS medicines had rejected the idea of lowering prices in poor countries for fear of eroding profits in rich ones. The position required a balancing act, because the companies had to deflect attacks on the global reach of their patents, which granted exclusive marketing rights for antiretroviral drugs. – Barton Gellman
From its skillful editing to its out-of-control budget and its relentless marketing, Mr. Obama’s team played a different game at a different level than Sen. John McCain and his traditionalist staff. – Andrew Breitbart
No one in my family had a retail or marketing background. They were professionals. They didn’t understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted. – Andrea Jung
The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable. – Clayton Christensen
Books are my art. The movie is someone else’s art. But it’s great marketing for books. – Barry Eisler
I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity. – Arthur Cohn
Often in companies, you’ll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they’re always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability. – Charles Duhigg
Many on the professional Right owe their livelihoods to a large and growing network of nonprofit donor-funded groups and for-profit consulting and direct marketing companies hired by those groups. – Alex Pareene
I would say my whole universe is probably categorized as guerilla marketing. For a long time, I had a line which was, ‘Whenever I hear the word ‘marketing,’ it makes me throw up a little bit in my mouth.’ – Brad Feld
I have shifted my mindset in terms of how companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. – Brad Feld
A writer can’t afford to just focus on writing and leave marketing aside in today’s competitive market. – Amish Tripathi
Religious traditions are easy to lose sight of in today’s marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you. – Adam Mansbach
I would be too selfish if I said everyone should see my movies more than once. To say that would mean I’m just marketing my work! – Abbas Kiarostami
I am so disappointed in Apple. I don’t even use an iPhone anymore. Their marketing sucks. It’s embarrassing. It’s just garbage. – Casey Neistat
I did not sell Amway, but I sold Shaklee, which was an Amway-type product sold through multi-level marketing. – Andy Kindler
If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don’t understand the marketing plan – true story. – Bill Ackman
The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual. – Brian Cox
With a hardcover, you get two chances, a year apart, for the book to make an impact – often with a new cover featuring artfully crafted snippets of reviews, a new marketing campaign and maybe even a new publisher. – Christina Baker Kline
Marketing has supplanted story as the primary force behind the worthiness of making a film, and that’s a very sad thing. It’s film only as a function of consumerism rather than as an important component of our culture, and that’s everywhere around the world. – Alexander Payne
Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing. – Alison Gopnik
I think putting labels on people is just an easy way of marketing something you don’t understand. – Adam Jones
You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic. – Anna Paquin
Avon invented the concept of direct marketing and direct selling beauty. And that’s still very valid to us. We’ll have a firm that will be around for another 114 years as strongly as it was the first 114. – Andrea Jung