Conceit, more rich in matter than in words,
Brags of his substance, not of ornament:
They are but beggars that can count their worth;
But my true love is grown to such excess
I cannot sum up sum of half my wealth.
– William Shakespeare
Romeo and Juliet, Act 2, Scene 6. Juliet, about to get married to Romeo, speaks about the power of true love. In a metaphor she compares love to wealth. She contends that anyone who can count how much they have is poor, while she is so rich in love she cannot count half her wealth. Conceit is personified as a braggard and beggar.