If you prized my lady’s favour at anything more than contempt, you would not give means for this uncivil rule.

– William Shakespeare

Twelfth Night, Act 2, Scene 3. Malvolio scolds Maria for taking part in the rowdy behavior alongside Sir Toby and Feste. The “puritan” Malvolio, as Maria calls him, appears to think he is better than the other people. So it’s no surprise that they plot revenge on him.