Testing is a double-edged sword. When you do testing to that extent, you’re going to find more people, you’re going to find more cases, so I said to my people ‘slow the testing down please’.
– Donald Trump
The thing that is incredibly helpful is that we screen the movies and we ask the audience if they like it or not and we ask a lot of questions and do testing on the movies. For comedies, at least, it’s very helpful. If they’re not laughing and they don’t say that they loved it, then I have screwed up.
– Judd Apatow