I used to trapshoot. I was actually a junior national champion. My parents are trapshooters, so I’m more into target stuff.
– Greg LeMond
There is a calculus, it turns out, for mastering our subconscious urges. For companies like Target, the exhaustive rendering of our conscious and unconscious patterns into data sets and algorithms has revolutionized what they know about us and, therefore, how precisely they can sell.
– Charles Duhigg