Each one of us has to take responsibility for reality, and present it so that kids will grow up familiar with that and say, OK. I’ve seen that before. I’m not afraid of it.
– Thuy Trang
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
– Simon Mainwaring