When you look at a film like ‘The Ides of March’ or ‘Good Night, and Good Luck’ even, those are really contained pictures.
– Grant Heslov
Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth – you’ll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.
– Jay Samit