I’m a great believer in luck, and I find the harder I work, the more I have of it.
– Thomas Jefferson
Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth – you’ll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.
– Jay Samit