I knew a lot about product design before coming to Apple, but I didn’t understand a lot about consumer experience design, which is really Apple’s forte.
– Tony Fadell
I’ve always thought that design can have equal importance to the idea of internal architecture. Professionally, things can be very dogmatic – you do the architecture, someone else does the interiors, someone else does the furniture, the fabric, etc. But I think design is all-encompassing.
– Zaha Hadid