People like consistency. Whether it’s a store or a restaurant, they want to come in and see what you are famous for.
– Mickey Drexler
The first cause of waste is probably even buried in our DNA. Human beings have a need for maintaining consistency of the apperceptive mass. What does that mean? What it means is, for every perception we have, it needs to tally with the one like it before, or we don’t have continuity, and we become a little bit disoriented.
– Dan Phillips
People seldom think of soup for summer, so they are unusual – an interesting, unusual touch for the first course or for dessert. I find cold soups very refreshing. I serve them in cups rather than in bowls, usually, and let people sip them. You don’t really need a spoon for soups that are all one consistency.
– Ruth Glick