Some days I taste like an inferior brand!
– Charles M. Schulz
I thought I was investing in myself and my brand, like Kim Kardashian. When she buys these clothes, she’s investing in herself, because she is a big brand and is likable. I thought I had that potential. My ego got too big. To think I could be someone like that when I was the most hated girl ever.
– Heidi Montag
I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I’m not sure there would have been a national brand of the scope of Starbucks.
– Howard Schultz
Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it’s driven by direct response metrics.
– John Battelle