Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.
– Hubert Burda
Newspapers are not free and they never have been. They can appear to be so, but someone, somewhere is covering the costs whether that is through advertising, a patron’s largesse or a license fee. Advertising is no longer subsidising the industry and so the cost must fall somewhere – why not on the people who use it?
– Heather Brooke