‘I like to come,’ Lucille said. ‘I never care what I do, so I always have a good time. When I was here last I tore my gown on a chair, and he asked me my name and address – inside of a week I got a package from Croirier’s with a new evening gown in it.’
‘Did you keep it?’ asked Jordan.
‘Sure I did. I was going to wear it tonight, but it was too big in the bust and had to be altered. It was gas blue with lavender beads. Two hundred and sixty-five dollars.’

F. Scott Fitzgerald

The Great Gatsby, Chapter 3. Jordan’s friend Lucille McKee appears more impressed with the price of the gown than the gown itself. She is typical of the kind of careless wealthy people who throw money around like it is just paper.