Use the word ‘zeitgeist’ as often as possible. Ideally, you want to find words that sound familiar but people don’t really know their definitions: ‘zeitgeist,’ ‘bildungsroman,’ ‘doppelganger’ – better yet, anything Latin. But avoid ‘paradigm.’ It’s so 1994. If you say the word ‘paradigm,’ everybody knows you’re a poser.
– Stephen Colbert