Nobody should force you to do a bad piece of work in your whole life – no client, no creative director, nobody. The job isn’t to please the client; the job is to produce something for the client that makes them incredibly successful.
– George Lois
Nobody should force you to do a bad piece of work in your whole life – no client, no creative director, nobody. The job isn’t to please the client; the job is to produce something for the client that makes them incredibly successful.
– George Lois