Darcy was clever. He was at the same time haughty, reserved, and fastidious, and his manners, though well-bred, were not inviting.

– Jane Austen

Pride and Prejudice, Chapter 4. The cold attitude of the wealthy Mr. Darcy provokes dislike from everyone in Meryton. Despite his class and high status, his aloof and haughty manner at the ball make very unpopular. But his critics are judging him on appearance and first impressions.