I shrewe us bothe two.
And first I shrewe myself, bothe blood and bones,
If thou bigyle me ofter than ones.
Thou shalt namoore thurgh thy flaterye
Do me to synge and wynke with myn ye.
– Geoffrey Chaucer
The Canterbury Tales, The Nun’s Priest’s Tale. Having been deceived once by his flattery, Chauticleer tell Russell the Fox that he will not be duped a second time. It’s a case of: fool me once, shame on you – but fool me twice, shame on me! Chauntecleer has learned his lesson.