Thanne telle I hem ensamples many oon
Of olde stories longe tyme agoon.
For lewed peple loven tales olde;
Swiche thynges kan they wel reporte and holde.
– Geoffrey Chaucer
The Canterbury Tales, The Pardoner’s Prologue. Obsessed with performance while preaching, the Pardoner like to regale his audience with old tales. He knows that uneducated people love these and will remember them and pass them on to others. This provides a good marketing tool for him.