He was in chirche a noble ecclesiaste.
Wel koude he rede a lessoun or a storie,
But alderbest he song an offertorie;
For wel he wiste, whan that song was songe,
He moste preche and wel affile his tonge
To wynne silver, as he ful wel koude;
Therefore he song the murierly and loude.

– Geoffrey Chaucer

The Canterbury Tales, General Prologue. In church the Pardoner uses his pleasant voice to tell stories, sing songs and preach, but not to praise and glorify the Lord. He does it for silver! He knows that the better he sings and preaches the more money he will get, so he makes sure he gives the congregation their money’s worth. The corrupt churchman sets out to make money and profit for himself every opportunity he can get.