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Peter Sellers constantly reinvented himself.
– Merrie Spaeth
Yale is practicing a most unusual media strategy. I’d call it Just say nothing.
What I learned was the quality of continual reinvention.
We reinvent ourselves to solve a client’s problem. It’s more than just tweaking. It’s rethinking what your audience wants and needs. Isn’t that what great actors constantly do?
The minute you make people laugh, you get them to listen.