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There are no passengers on spaceship earth. We are all crew.
– Marshall McLuhan
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
It is the framework which changes with each new technology and not just the picture within the frame.
A typewriter is a means of transcribing thought, not expressing it.
Art is anything you can get away with.
Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America – not on the battlefields of Vietnam.
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
The new electronic independence re-creates the world in the image of a global village.
Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
Obsolescence never meant the end of anything, it’s just the beginning.
The car has become the carapace, the protective and aggressive shell, of urban and suburban man.
We shape our tools and afterwards our tools shape us.
One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
Advertising is an environmental striptease for a world of abundance.
Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
For tribal man space was the uncontrollable mystery. For technological man it is time that occupies the same role.
The more the data banks record about each one of us, the less we exist.
Anyone who tries to make a distinction between education and entertainment doesn’t know the first thing about either.
American youth attributes much more importance to arriving at driver’s license age than at voting age.
Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
Canada is the only country in the world that knows how to live without an identity.
The name of a man is a numbing blow from which he never recovers.