When you see most companies get big, they want to shout about all they’ve done. But the consumer wants to know: ‘What have you done for me lately?’ – Kevin Plank
If I had been out in the industry instead of being a college kid who had an idea for another T-shirt, I would have been too scared to do anything. – Kevin Plank
All we’re trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land. – Kevin Plank
I wake up in the morning and I think about one brand. I don’t have enough time to wake up twice and think about two. – Kevin Plank
In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago. – Kevin Plank
In getting Under Armour started, like any business, I think, number one, you need a great idea. – Kevin Plank
The world cannot continue to build larger health care systems where you just sit around and wait for people to get sick. – Kevin Plank
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it. – Kevin Plank
I don’t believe in flagship retail, because the definition of flagship retail is that it’s a marketing expense, and it’s going to lose money. – Kevin Plank
We don’t care which products you like, but you should be using UnderArmour.com – which is now MapMyFitness – and having a reason to visit us every day. – Kevin Plank
