If you’re going to start a company, it’s not going to be in the millions of dollars, but it’s going to be something – for a lot of these kids – out of the trunk of their car, the same way that I did. – Kevin Plank
As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour. – Kevin Plank
Everybody is an expert. But at Under Armour, I want people to control what they can control. Leave the pontificating to everyone else. Leave all that negative talk to everyone else. – Kevin Plank
The ability to touch people and literally change lives is incredibly relevant in a consumer-products company. – Kevin Plank
It’s a fire, it’s a passion to get out and to create and to innovate. And that I’ve always enjoyed and I’ve always been very proud of is that the people I’ve done business with, the people around me have always made money. – Kevin Plank
You’re convincing these big, tough football players to wear what was essentially women’s lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it. – Kevin Plank
We don’t tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn’t suck. They’re actually very good at what they do. – Kevin Plank
We need to stop making wide-body seats on airplanes, stop accommodating that, because it’s not healthy. – Kevin Plank
At Under Armour, we’ve created a very strong culture, a culture that first and foremost is built on people. – Kevin Plank
We are not going to do ourselves any favors by buying into what’s printed in newspapers. – Kevin Plank
I don’t have the option of getting fat. I like to try as much of our products as I can. Our sample size is size large, and I can’t fit into our samples unless I’m at that size. – Kevin Plank
My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back of a truck, heading to Pimlico at 6 A.M. to mark our place in the middle of the Preakness infield, where we never saw a horse run. – Kevin Plank
The Small Business Administration was fundamental in helping our company. There’s great initiative from the government if you know the right places to look. – Kevin Plank
I want people to believe in themselves. I want intellectual curiosity. I want someone who realizes that they don’t know it all and that they’re dying to learn. – Kevin Plank
The best merchants in the world aren’t the ones predicting what’s cool next; we’re the ones dictating what’s cool next. – Kevin Plank
