As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical. – Kara Swisher
Having a baby had always seemed the easiest and most natural thing to do, and I had never felt – even in my most furtive days of coming out – that being gay would mean I could not become a mother. – Kara Swisher
Dr. Louis Bush Swisher died from the complications of a brain aneurysm that burst without warning one sunny Sunday morning less than 40 years ago. – Kara Swisher
The fact of the matter is that the true hits of AOL have always been its easy-to-use services, such as AIM, email, and Buddy Lists. – Kara Swisher
Really smart people don’t want to say stupid things, and they really don’t want to be a part of a PR-engineered interview. People really do want to be smart, and they want smart questions. So, if you ask smart questions, there’s no way you can’t do well. – Kara Swisher
I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading. – Kara Swisher
I don’t mean to sound like a touchy-feely California type here, but I knew that I could finally get over the death of my father only by having kids of my own. – Kara Swisher
‘On demand’ is more than just a series of clicks on your still-too-complicated remote control. In fact, it is now the best way to describe what the cable industry – from programmers to content makers to distributors – imagine their world is. Services and content available to very demanding consumers, wherever, whenever, however. – Kara Swisher
As anyone who has covered the company for any length of time knows, Yahoo’s record on major decision-making has been akin to a hippie commune – a lot of wrangling internally in a culture where everyone seems to have a voice and a reticence to push the button to launch. – Kara Swisher
Equipped with two cell phones – one for work and another for home – I like to think of myself as a kind of 21st-century digital pioneer, ready to network, fax, page, e-mail and – oh, yes – talk at will. – Kara Swisher
While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter. – Kara Swisher
Wherever you go at SXSW, there you are standing in line. Or watching other people stand in line. – Kara Swisher
The tech industry – and, more specifically, Silicon Valley – continues to stumble forward in earnest about how few women are represented in its top ranks of management and on its boards. – Kara Swisher
It’s the nature of journalism to need to be close to your subjects. And either you’re able to be tough on them, which a lot of us are, or you get in bed with them, and some people do. – Kara Swisher
I am an unrepentant tweetaholic. I use the communications service all day long to discover news, interesting tidbits and, of course, to flack the work of our tech and media news site, Re/code. – Kara Swisher
Readers appreciate the truth. Why say, ‘Some think a situation is a mess?’ Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom. – Kara Swisher
People are worried about what’s going to happen to journalism – and they should be. Every day, the blogosphere is getting better and print media is getting worse; you have to be an idiot not to see that. – Kara Swisher
I’m focused on getting to a place where we can prove that journalism can make good money on the web. – Kara Swisher
Is a family just the strict definition of a small and discrete unit, or is it about the larger organic group that inevitably grows up around the smaller one? – Kara Swisher
