When you’re thinking about your next product or current product and wondering how to make it different so you don’t have competition, understand the job the customer needs to get done. – Clayton Christensen
When you improve your product so it does the customer’s job better, then you gain market share. – Clayton Christensen
In organizations, once you articulate how success will be measured, everybody tries to game the system so that they are measured in the best possible way. – Clayton Christensen
If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn’t organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job. – Clayton Christensen
Funding that is focused on the ability to diagnose diseases precisely will just have inestimable value because that’s the gate through which precision medicine has to go. Unless you can diagnose the disease precisely, care has to remain in the hands of expensive institutions and expensive caregivers. – Clayton Christensen
Inviting others to help us with our work in the Church helps them feel needed and helps them feel the Spirit. When these feelings come, many people often then realize that something has been missing from their lives. – Clayton Christensen
I got Type 1 diabetes at 30. It hit me in 1982 when I was a White House Fellow in Washington. I had viral pneumonia. I lost 35 pounds in six weeks. And I couldn’t see anything. Everything was blurry. I was always thirsty. – Clayton Christensen
For online universities, like Liverpool and the University of Phoenix, if prices drop by 60%, they still make money. But for the vast majority of traditional universities, if the prices fall by 10%, they are bankrupt; they have no wriggle room. – Clayton Christensen
The ability to share the Gospel isn’t a ‘gift’ that has been given to only a few Latter-day Saints and denied to the rest. – Clayton Christensen
As a general rule, if you have a product that doesn’t get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it – because if it doesn’t do the job well – they won’t pay for it. – Clayton Christensen
People don’t actually want to think about their own health and don’t take action until they are sick. Yet employers are very motivated to get their employees healthy, since they bear most of the burden of their health care costs. – Clayton Christensen
If you’re successful and growing, you can manage any way you want to. Growth makes so many dimensions of management easier. It’s when growth stops that things get tough. – Clayton Christensen
The first two lessons, which we learned early in our efforts to be good member missionaries, have made sharing the Gospel much easier: We simply can’t predict who will or won’t be interested in the Gospel, and building a friendship is not a prerequisite to inviting people to learn about the Gospel. – Clayton Christensen
Innovation almost always is not successful the first time out. You try something, and it doesn’t work, and it takes confidence to say we haven’t failed yet… Ultimately, you become commercially successful. – Clayton Christensen
Optimizing return on capital will generate less growth than optimizing return on education. – Clayton Christensen
While I wouldn’t say that most entrepreneurs find it easy to get funding, there are certainly more people out there funding technology and healthcare companies than in other areas. – Clayton Christensen
I believe that we can, in a deliberate way, articulate the kind of people we want to become. We can articulate the culture that we would want to exist in our family, and you can then, as the rest of life happens to you, you can utilize those things to help you become the kind of person you want to be. – Clayton Christensen
The Republicans are wrong in thinking that the rich create jobs. In reality, many of the richest Americans have been investing in efficiency innovations rather than to create jobs. And the Democrats are wrong, because growth won’t happen if they distribute the wealth of the wealthy to everyone else. – Clayton Christensen
The way I ought to measure my life is in terms of the others I helped to become better and happier people. That’s the biggest thing to think about if you’re not happy. – Clayton Christensen
In an environment where you’ve got to push innovations out the door fast and keep the cost of innovation low, the probability that you’ll be successful is actually much higher. – Clayton Christensen
What the purpose of my life is about is I want to become the kind of person that God wants me to become, and through my study of the scriptures, I can articulate the kind of person that God would be happy if I become. – Clayton Christensen
I talk to our kids now that they are grown up, and I ask them about the experiences that had growing up that really had a powerful influence on the way they view the purpose of life. The experiences that really shaped their values – my wife and I have no memory of those experiences! – Clayton Christensen
I have healed the sick by the power of the God. I have spoken with the gift of tongues. – Clayton Christensen
The paradox explored in my book ‘The Innovator’s Dilemma’ is that successful companies can fail by making the ‘right’ decisions in the wrong situations. – Clayton Christensen
The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product. – Clayton Christensen
No idea for a new growth business ever comes fully shaped. When it emerges, it’s half-baked, and it then goes through a process of becoming fully shaped. I’ve developed tests that I’m hoping can help entrepreneurs manage that shaping process, so that the business plan that comes out the other end has a very high probability of success. – Clayton Christensen
I have been blessed to see visions of eternity; and events in my future that have been important for me to foresee, have been revealed to me. – Clayton Christensen
