Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term ‘social media’ didn’t do us any favors. It’s not really media. It’s more like the telephone, less like the TV. – Amy Jo Martin
I’ve never isolated role models based on gender. I have more male role models due to the mere fact that I’ve done business with more of them and they’re leaders within the verticals I work. Of those, Tony Hsieh, CEO of Zappos.com, is an entrepreneur and personal friend that I have a great deal of respect for. – Amy Jo Martin
I realized that social media can be powerful force for good in the world and that acts of kindness can be scaled globally. – Amy Jo Martin
Some people say they have a thirst for life. They’re excited about every day and they’re prepared to look the bad and the good straight in the face and greet it all with a smile. I like to think I’m one of those people. – Amy Jo Martin
There are many benefits to a sports entity breaking news directly to their recipients: the entity has full control over the message and how it is shared versus previously relying on a media outlets to translate or distribute as they choose. Also, there’s no quicker place for valuable information to spread than Twitter. – Amy Jo Martin
When choosing between two similar applicants, hiring managers are increasingly turning to social media outlets to supplement information they are unable to glean from applications or interviews. – Amy Jo Martin
Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters. – Amy Jo Martin
We’ll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y. – Amy Jo Martin
We don’t like what we don’t know or understand. Parents don’t like the thought of their kids embracing social media because they don’t fully understand the benefits and dangers. – Amy Jo Martin
Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. – Amy Jo Martin
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand. – Amy Jo Martin
By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services. – Amy Jo Martin
Whether I’m on the road or at home, I get a great deal done on elliptical machines. I use my iPad to conquer my email inbox, listen to audio books, use my Voxer Walkie Talkie app, and read through documents. – Amy Jo Martin
We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely. – Amy Jo Martin
It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television. – Amy Jo Martin
While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media. – Amy Jo Martin
Universities want to recruit the students that they believe will best represent the university while in school and beyond. Students with a robust social media presence and clearly defined personal brand stand to become only more influential. – Amy Jo Martin
We live in a social world now, and there’s no denying the power that Twitter has yielded across all verticals. Sports is a perfect fit because fans are highly emotionally charged and things happen quick. – Amy Jo Martin
I’m addicted to change and therefore I get bored easily. Results have always motivated me, which has led me to developing ways to measure things that historically have not been measurable. – Amy Jo Martin
Shaquille and I kind of joke we were the Christopher Columbus of social media. We’re kind of out on a boat by ourselves going through these uncharted waters. But it’s become more understood, embraced and accepted, and now it’s pretty much expected by fans for athletes, leagues and teams to be there. – Amy Jo Martin
Confidence and empowerment are cousins in my opinion. Empowerment comes from within and typically it’s stemmed and fostered by self-assurance. To feel empowered is to feel free and that’s when people do their best work. You can’t fake confidence or empowerment. – Amy Jo Martin
Governments can no longer control 100 percent of the story. Time and geographical boundaries disappear. In places like China and all over the Middle East, social-media outlets are being used to expose and hold accountable public officials that don’t want to be held accountable for corruption and human rights abuses. – Amy Jo Martin
Just as we teach our children how to ride a bike, we need to teach them how to navigate social media and make the right moves that will help them. The physical world is similar to the virtual world in many cases. It’s about being aware. We can prevent many debacles if we’re educated. – Amy Jo Martin
