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October 4, 2007:
Top seller Halo 3 fires up $300 million sales in
first week
Microsoft has announced that its 'Halo 3' video game fired up worldwide
sales of $300 million in its first week, making it one of the year's
best sellers and helping to more than double sales of its Xbox 360
console.
The final chapter in Microsoft's series of alien-battling shooting
games racked up an incredible $170 million in sales in the US alone
in the first 24 hours after its September 25 release.
That makes the 'Halo 3' debut the biggest entertainment launch in
history.
"Halo 3 has become a pop-culture phenomenon," said Shane
Kim, Corporate vice president of Microsoft Game Studios. "Not
only is it setting sales records, it's also redefining entertainment."
The game is vital to Microsoft's bid to establish its dominance in
the $30 billion global video game industry that has been dominated
by Sony the past few years. Microsoft is also in competition with
Nintendo's Wii console, which has enjoyed stronger sales this year.
"Initial reports from retailers worldwide show console sales
have more than doubled compared with the weekly average before the
launch of 'Halo 3,'" Microsoft said in a statement.
The company sold 277,000 Xbox 360 units in the United States in August
and just over 11,000 units in Japan in that month.
News Files |