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September 27, 2007:
iPhone storms Europe after successful US launch
"The most sophisticated, outlook-challenging piece of electronics
to come along in years." - David Pogue
The iPhone is about to storm Europe after its recent US launch created
a frenzy there, with customers queuing for days to be the first to
get their hands on Apple's latest must-have gadget.
Apple chief executive Steve Jobs announced that the device would be
available exclusively on the 02 network in Britain from November 9.
The 8-gigabyte model will be offered for sale at £265 (or $536,
which is $139 more expensive than what Apple now charges in the US).
Customers in the UK will be asked to sign an 18-month contract with
O2 on a monthly tariff of £35, £45 or £55.
The same date has been targeted for the device's launch in Germany
where it will sell for 399 euros (558 dollars) through Deutsche Teleko.
Telekom's T-Mobile wireless unit has secured rights to the iPhone
in Austria, Hungary, Croatia and the Netherlands.
Apple has linked with Orange for the French launch.
Apple aims to sell 1 million iPhones in Europe in the last quarter
of this year. It sold 1 million of the devices in the first 76 days
following its debut in the US.
Steve Jobs wants to sell 10 million iPhones in fiscal 2008, which
represents about 1% of global handset sales.
The iPhone combines a touch-sensitive mobile phone handset with a
built-in iPod media player and a wireless internet browser.
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